Case studies in this portfolio

Each case study presents a unique challenge—a different domain, a different problem, and a different UX approach. Together, they demonstrate the full range of my design practice.

• Cairn — Mobile FinTech

  AI Features Increased Activation Rate by 24%

  Personal finance and wealth platform for iOS.

  The app tracked day-to-day spending well, but people outgrew it: once their finances got more complex they left for competitors that also offered investing, guidance and tax support. The work took it from a single-purpose budgeting tool to a full personal finance platform — research, IA, flows, UI, prototyping and a design system across 45 screens.

  Scope: Product Design, Design System. Client: Cairn. Year: 2025.

  Read the Cairn case study

• Fluxo — B2B SaaS

  42% fewer support tickets, CRM for sales.

  B2B sales CRM built around one team's own workflows.

  The company had no CRM of its own, so the sales team ran on fragmented tools that never quite fitted how they worked. Fluxo was designed from the ground up — discovery through interface design and the design system — covering nine product modules across desktop and mobile.

  Scope: Product Design, Design System. Client: Fluxo. Year: 2025.

  Read the Fluxo case study

• Contoure — Graphics

  Visual Identity & Editorial System for an Educational Product

  Methodical guide and visual identity for a hair styling school.

  Development of a methodological guide and visual identity for an educational platform in hair styling — a printed teaching system and the brand language around it.

  Scope: Editorial Design, Visual Identity. Client: Contouré. Year: 2025.

  Read the Contouré case study

• NutriMart — Mobile HealthTech

  +28% Activation Rate, −32% Time to First Purchase

  A mobile HealthTech product taken from nothing to a first release — a 0→1 build rather than a redesign of something already running — led as Lead Product Designer. What it reports is the opening stretch of a new user's path through the app: activation up 28 per cent, and the time it takes to reach a first purchase down 32.

  The full case study for NutriMart is not published yet — the card is marked Coming soon until it is.

• Offscreen — Web

  Brand & Web Redesign Increased Lead Conversion by 30%

  Visual identity & website for a video production agency.

  A complete brand identity and digital platform for OffscreenPro, a video production agency specializing in commercial and branded content. The project covered a visual identity system and a responsive website to showcase the agency's portfolio and attract new clients.

  Scope: Brand Identity, UX/UI. Client: OffscreenPro. Year: 2025.

  Read the OffscreenPro case study

• BeeTools — Web

  New UX Structure That Increased Conversion by 28%

  Digital platform and brand identity for a B2B consultancy.

  B-tools is a B2B consulting firm focused on driving sales growth and optimizing commercial processes. I was brought in as a Senior Product Designer to lead a full redesign of their digital platform and brand identity — repositioning the company as a modern, credible, results-driven partner.

  Scope: UX/UI, Brand Identity. Client: B-tools. Year: 2025.

  Read the Bee Tools case study

• Big Apple — Web

  Language Platform Redesign — 32% Increase in Conversion

  Language school website.

  UX/UI design for an online language school website — structure, user flow, and a clean educational interface built to turn visitors into students.

  Scope: UX/UI. Client: BigApple. Year: 2025.

  Read the BigApple case study

• AIM KITS — Web E-com

  E-commerce Redesign — +24% Purchase Conversion

  An e-commerce redesign for a shop selling precision scale model kits of military vehicles — sold, in the store's own words, to people who value detail, history and the art of building rather than to buyers of toys. The catalogue is built around finding one particular model: filters by category — fighters, bombers, seaplanes, armour, trucks, motorcycles — and by country, by model manufacturer, by scale from 1:144 up to 1:32, and by build difficulty, over a grid of product cards. The redesign reports purchase conversion up 24 per cent.

  The full case study for AIM KITS is not published yet — the card is marked Coming soon until it is.

• Dolphin — Mobile VPN

  Product Experience for a VPN with a Built-in Speed Test

  A mobile VPN client with a network speed test built into it, led as Lead Product Designer. Connecting is one control — a power button over a world map — with the session's running time above it and the country and exit IP beside that; a second screen measures the line against a chosen server and reports download, upload, ping, jitter and packet loss.

  The full case study for Dolphin is not published yet — the card is marked Coming soon until it is.

• Oxtopus — Mobile FinTech

  FinTech Experience for a Self-Custody Crypto Wallet

  A self-custody crypto wallet for the phone, led as Lead Product Designer. One screen carries the account's address and balance, the network it is on, and Buy, Swap, Bridge, Send and Receive as five equal actions over a list of tokens showing each holding's value, amount and move on the day, with NFTs on a tab beside it.

  The full case study for Oxtopus is not published yet — the card is marked Coming soon until it is.

• Travela — Mobile Travel

  Growth & Engagement for a Trip Planning and Booking App

  A trip planning and booking app, led as Lead Product Designer with growth and engagement as the brief. Search splits three ways — places, flights and hotels — over a feed of destination cards each carrying a photograph, a price and a rating, with a map and a wishlist alongside it.

  The full case study for Travela is not published yet — the card is marked Coming soon until it is.