Dmitry Astap
Product designer
- Team Lead
- Ux/Ui
- Art
Info
I’m a Senior UX/UI/Product Designer with 8+ years of experience. I lead end‑to‑end product work: from research, data analysis, hypothesis framing, and user journey mapping to interactive prototypes, usability testing, and developer handoff. I build and evolve design systems (Figma, design tokens, a component‑Dr. Iven approach based on Ant Design/MUI/Material) to speed up releases and improve consistency.
I’ve led designers, setting quality standards, running reviews, mentoring, and streamlining processes. My experience spans web platforms, B2B dashboards, SaaS products, and marketing pages, as well as branding and guideline development. I base decisions on funnel data, behavioral analytics, and user interviews to ensure measurable impact on key metrics. I’m ready to strengthen the team as a hands‑on senior: simplifying and accelerating critical user flows and scaling the design system for growth.
Work Experience
2026-2025Genesis - PlayMe - BetterMe
Senior Product Designer
Owned end-to-end product design across multiple products, HealthTech fitness tracking, financial SaaS systems, EdTech, AI, and gaming platforms, including real-time dashboards, multi-variable analytics, and AI output interpretation layers for non-technical users, from discovery through handoff.
Redesigned onboarding, paywall, and quiz flows, contributing to a 23% increase in user activation measured via product analytics.
Architected token-based Figma design system across both product lines, cutting design-to-dev revision cycles by ~30% and maintaining consistency across 10+ product surfaces.
Redesigned internal CMS workflows for content teams, simplifying creation, review, publishing, and moderation processes.
Partnered with PMs, engineers, and marketing across discovery and execution, identifying funnel drop-offs, prioritising UX improvements, and shipping experiments across onboarding and monetisation flows.
Established design governance across cross-functional teams, introduced canonical pattern documentation, component usage rules, and WCAG 2.1 AA-aligned standards as part of the cross-product design system.
Ran moderated usability testing and synthesised mixed-method research, contributing to 20%+ reduction in user-reported task friction and directly informing roadmap prioritisation.
NDADefynMobile FinTechSenior Product DesignerProduct Strategy
NDAGrovioMobile EdTech FinTechSenior Product DesignerGrowth & Onboarding
NDABetterMeMobile HealthTechSenior Product DesignerCore Experience
2025-2024Gamicorp Development Limited (4Rabet)
Senior Product Designer
Redesigned registration and onboarding flows, increasing completion by ~20% and reducing drop-off at first user interaction.
Used analytics, heatmaps, and funnel analysis to identify friction points and prioritize UX improvements across key product flows.
Simplified core UI patterns and removed redundant elements, improving scanability, usability, and loading performance.
Evolved the UI Kit by aligning components with Material Design principles, documenting usage rules, and improving cross-product consistency.
Supported new feature development through competitor research, wireframes, prototypes, and UX validation before handoff.
2024-2023Blammo (Digital Agency)
Team Lead, Design Department
Restructured the design department within 6 months: introduced frameworks, specifications, and handoff processes.
Led a team of 10 designers, improving department output by 38%.
Built a hiring pipeline: reviewed 250+ candidates, conducted 60+ interviews, hired 8 designers.
Improved team retention to 80% through structured onboarding, mentorship, performance reviews, and growth plans.
Improved client loyalty by 35% and extended average client lifespan from 6 to 8 months.
Contributed to a 36% increase in closed deals through presales concepts and client presentations.
2023-2022200Web (Digital Studio)
Lead Product Designer
Designed end-to-end UX/UI for agency clients across HealthTech, SaaS, e-commerce, and digital product domains, covering web, mobile, and operational workflows.
Led and mentored a team of 5 UX/UI designers, improving design quality, review culture, and delivery consistency across web and mobile projects.
Reduced new feature design time by 29% by introducing scalable design systems, reusable UI patterns, and clearer handoff documentation.
Increased closed deals by 25% through UX presentations, product concepts, and proposal-stage support for client projects.
Shaped UX strategies for the company’s clients, contributing directly to product–market fit and a successful $2M+ funding round.
Coming soonDolphinMobileLead Product DesignerProduct Experience
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2022-2021MercuryArts (Digital Creative Studio)
Middle+ UX/UI Designer
Designed web apps, chatbots, and digital tools for business clients: user flows, wireframes, prototypes, and customer journey maps.
Ran A/B testing and used product analytics to identify friction, optimize flows, and improve usability across key scenarios.
Increased lead generation by 29%, user engagement by 24%, and session duration by 38% across selected client projects.
2021-2019Nowa Experts (Digital Agency)
UX/UI Designer
Delivered end-to-end design across web applications, automation tools, and digital brand systems, including conversion-optimised UX for B2B SaaS and FinTech: financial dashboards, transactional flows, and multi-step operational workflows.
Built UI kits, brand guidelines, and cross-platform visual systems, cutting production time by 22.3% and improving delivery consistency.
Reduced early-stage revision cycles by 17% through clearer design concepts and structured client feedback processes.
2019-2017Pecode Software
UX/UI Designer
Delivered end-to-end UX/UI for 10+ B2B and B2C products across Healthcare, EdTech, and FinTech, operational workflows, decision-support tools, and data-structured interfaces from discovery to production.
Conducted qualitative research, task analysis, and usability evaluations, translating complex operational requirements into validated IA that reduced user error rates.
